Privacy Policy

Introduction

Buy Smart ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website buysmart.org.uk (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy.

Information We Collect

Personal Data

Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as online chat and message boards.

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

Financial Data

We do not collect or store any financial information. All purchases are processed through Amazon.com, and we do not have access to your payment details.

Data from Cookies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. For more information, please refer to our Cookie Policy.

Use of Your Information

We use the information we collect in the following ways:

• To personalize your experience and deliver content and product offerings relevant to your interests
• To improve our website and better serve you
• To send periodic emails regarding products, services, and updates
• To respond to inquiries, questions, and/or other requests
• To monitor and analyze usage and trends to improve user experience
• To notify you of updates to our Site
• To deliver targeted advertising, coupons, newsletters, and promotions
• To prevent fraudulent transactions and monitor against theft
• To comply with law enforcement requests and legal obligations

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Affiliate Links and Amazon Associates

Our Site contains affiliate links to Amazon.com. When you click on these links and make a purchase, we earn a commission. Amazon may collect information about your browsing and purchasing behavior. Please refer to Amazon's Privacy Policy for more information about their data practices.

Third-Party Services

Google Analytics

We use Google Analytics to analyze the use of our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use the information from Google Analytics only to improve our Site. Google Analytics collects only the IP address assigned to you on the date you visit the Site, rather than your name or other identifying information.

Google AdSense

We may use Google AdSense to display advertisements on our Site. Google uses cookies to serve ads based on a user's prior visits to our Site or other sites on the Internet. You may opt out of personalized advertising by visiting Google's Ads Settings.

Amazon Associates Program

Buy Smart is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon uses cookies to track referrals from our Site.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data.
• The right to object to processing – You have the right to object to our processing of your personal data.
• The right to data portability – You have the right to request that we transfer the data to another organization.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at privacy@buysmart.org.uk.

California Privacy Rights (CCPA)

If you are a California resident, you have the right to request information about our data practices, including:

• The categories of personal information we have collected about you
• The categories of sources from which the personal information is collected
• Our business or commercial purpose for collecting personal information
• The categories of third parties with whom we share personal information
• The specific pieces of personal information we have collected about you

You also have the right to request deletion of your personal information, subject to certain exceptions. We will not discriminate against you for exercising your privacy rights.

Children's Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: